Under the auspices of H.E. the Minister of Telecommunications Boutros Harb represented by his wife Mrs. Marlene Harb, and as part of the “Alfa 4-Life” CSR program, the third environmental activity of Acsauvel’s youth was launched within the Ecoact initiative. This year’s activity urged to maintain the city’s cleanliness through brochures and drawings prepared by Acsauvel’s youth in specialized
The meeting was held at the Smallville Hotel in Badaro in the presence of Alfa CEO and Chairman, Marwan Hayek, Alfa officials, and Acsauvel director, Mrs. Nabila Fares, in addition to Alfa and Acsauvel families.
Alfa CEO and Chairman, Marwan Hayek noted that “This activity is a continuation the “Alfa 4-Life” CSR program with ACSAUVEL, as they took it upon themselves three years ago to protect the environment in Lebanon. The beginning was in 2012 with the seashore clean-up campaign. In 2013, we launched together, an initiative under which the association produced ecofriendly, biodegradable bags to be sold in supermarkets.” He added, “Today, the youth form the nucleus of an association that is concerned about the environment, demonstrating through these environmental initiatives that they are entrepreneurs who can raise awareness on environmental issues and who can be an example for others in the community.
The Acsauvel director, Mrs. Nabila Fares, added “Thanks to our cooperation with alfa, the Acsauvel Environmental Club was established for them. For the third consecutive year, they are trying to prove to the entire nation that they are keen on loving their country and, consequently, on keeping it clean,” she added, concluding: “Our thanks go to the Alfa initiative and to the patronage of H.E. Minister Harb for this activity.”
In the end, Mrs. Marlene Harb, representative of H.E. the Minister of Telecommunications Boutros Harb, gave a speech which she began by saying: “I was highly impressed by this initiative, because we learn from the children and youth of Acsauvel how to keep our city, our beach, and our nature clean “I previously wished Alfa 4-Life program a long life, and here I am today, reiterating that wish, because what you are doing must be an example to all the major companies. With your devotion and interest in civil and social associations such as Acsauvel, and with your allocating a part of your company’s profit to this program, you contribute to society’s improvement and progress.”
